Published: Wednesday, June 14, 2023 | Tags: real estate association case study, real estate association software, real estate association websites
Greater Tyler Association of REALTORS® recently launched a new website, and this non-profit organization is leading the way in real estate association website design. GTAR serves the East Texas community with a mission to be a trusted ally to the community by protecting property rights and facilitating professionalism and ethics.
During this redesign process, GTAR prioritized cleaning up the main navigation and eliminating the large number of subpages they had on their old website. This blog will showcase the new website design, functionalities, and menu features, such as simplified navigation.
Table of Contents
Homepage Quick Links. Visitors can Find a REALTOR® and Find an Affiliate with homepage quick links below the main hero slideshow image.
Find a Property search bar on the homepage. This advanced search allows users to search MLS for residential homes, commercial properties, lots and land, and farms and ranches.
Quarterly Market Statistics. Animated data of inventory, days on the market, median price, and percentage of homes close to original price load as users scroll down the main homepage.
Prominent Sponsor Display. Scrolling logos of sponsors for GTAR showcases the organizations that support this association.
Membership. For real estate professionals ready to join GTAR, the Membership page has the various application types, benefits of each membership type, and dues information displayed for a great user experience.
Get Involved. Community involvement is a top priority for real estate professionals, as they understand the importance of fostering strong relationships and contributing to the well-being and growth of the neighborhoods they serve. The Get Involved page shows GTAR’s community partners, past and present event involvement, and the current leadership at the Real Estate Association.
Advocacy. The Advocacy page offers a comprehensive overview of GTAR’s initiatives in championing the rights of property owners, supporting the real estate industry, and advocating for the best interests of their members.
Main menu. The main navigation is highly minimalist, with one primary category for each page on the website.
Utility menu. On the top right corner of the homepage is the utility menu with three prominent links paired with icons for members to access important pages on the site easily.
Search feature. GTAR utilizes a search bar feature in the main menu for visitors to search by keyword to find content quickly on the site.
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Greater Tyler Association of REALTORS® has successfully revamped their website, setting a new standard in real estate association website design. By streamlining the main navigation and reducing the number of subpages, GTAR has made it easier for users to access information and resources. As you explore the new website, you'll discover how GTAR continues to innovate and serve its members and the community excellently.
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